Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill
Barad and Mattel. Dennis Kozlowski and Tyco. It іs an all too common scenario. A
great company breaks from the pack; the analysts are in love; the smiling CEO
appears on the cover of Fortune.
Two years later, the company is in flames, the pension plan is bleeding, the
stock is worthless. What goes wrong in these cases? Usually it seems that top
management made some incredibly stupid mistakes. But the people responsible are
almost always remarkably intelligent and usually have terrific track records. Just as
puzzling as the fact that brilliant managers can make bad mistakes is the way they
so often magnify the damage. Once a company has made a serious mis-step, it
often seems as though it can't do anything right. How does this happen? Instead of
rectifying their mistakes, why do business leaders regularly make them worse?
To answer these questions, Sydney Finkelstein has carried out the largest
research project ever devoted to corporate mistakes and failures. In WHY SMART
EXECUTIVES FAIL, he and his research team uncover-with startling clarity and
unassailable documentation-the causes regularly responsible for major business
breakdowns. He relates the stories of great business disasters and demonstrates that
there are specific, identifiable ways in which many businesses regularly make
themselves vulnerable to failure. The result is a truly indispensable, practical,
must-read book that explains the mechanics of business failure, how to avoid them,
and what to do if they happen.
Composite cover "Bradel", handmade binding of handwork is made of
genuine leather (leather "Gabinetto" produced by the Italian tannery "Benericetti").
The cover of the book is two-level, decorated with multi-level embossing: deep
blint and relief gold, using the "Luxor 240" foil. The cut is manually polished and
gilded with gold leaf.
Certificate in set, velvet cover.
Dimensions of the book – 145x210x35 mm
Weight of the book – 0,9 kg